In an example of how the Tech press is essentially supine and uncritical, Jeff Bezos goes on 60 minutes and trolls about how drones will deliver Amazon packages in the future. Right in time for cyber Monday hype. Unbelievable. Confirms what I was saying here – masterful tech companies are pulling off impressive marketing ‘heists’ with the aid of news media. I guess they always have, but usually it’s been somehow enclosed in the tech world (terms like ‘vaporware’ and FUD, for example, are deeply geeky). Now they’re able to hoodwink the entire pop culture.
Marcus Wohlsen does the critical thinking 60 minutes should have done: http://www.wired.com/business/2013/12/amazon-drone/