Oculus Rift to cost a cool $1,500

http://arstechnica.com/gaming/2015/05/oculus-ceo-consumer-rift-will-cost-about-1500-with-a-suitable-pc/

And you might need a new PC. My verdict: Niche pricing. Will attract early adopters mostly. And then the race is on for content. See previous post on VR and VI market.